Advertising Campaign

Keeping You Safe for the Holidays!
2018 Poster
Crédit : Operation Red Nose

For its 35th season on the road, Operation Red Nose launches its brand-new campaign. This year’s slogan “Keeping you safe for the Holidays!” reaffirms Operation Red Nose’s purpose, which is to make roads safer for everyone during the holiday season. The organization invites both first-time and longtime volunteers to take part in this important collective effort which helps provide more than 2,000 safe rides each year in the province, in addition to helping raise funds for local youth and amateur sport programs. In addition, Operation Red Nose also launches a brand new public service announcement which will be broadcast on both radio and TV stations, in the form of a humorous animated video.

“For our 35th campaign, we’re taking the time to reflect on everything we’ve accomplished since 1984. As the current context demonstrates, our program is still relevant today. Therefore, Canada’s largest safe ride home service will be back during the holiday season, beginning on November 30th” -Mr. Jean-Marie De Koninck, Founding President of Operation Red Nose
2018 Campaign highlights

· From November 30th to December 31st, within Canada

· 102 communities from seven Canadian provinces

· Reach the service easily with our mobile app

· Volunteer application form available online at Operationrednose.com